The Pleasure of Pursuit

In 2011, Zoho Corp, a software product company headquartered in Chennai, opened an office in Tenkasi, Tamil Nadu, hoping to train and employ local youth. Last year, Sridhar Vembu, founder and CEO of Zoho, moved from his ranch in Pleasanton, California, to a village in Tenkasi. Vembu spent the lockdown practising what he preaches—grassroots capitalism. He wants to set up R&D and manufacturing projects in rural Tamil Nadu.

The Pleasure of Pursuit